We are thrilled to share that our founder, Julia Labaton, has been named a winner of PR Net’s Marcomms’ Most Influential 2026.
Why was Julia recognized?
Julia started RED PR in New York in 2000 with a phone, a rolodex, and a handful of clients. More than two decades later, she still works directly with every client, and continuously elevates how RED PR works.
That evolution is the heart of her entry. The agency has grown from focusing on publicity into an integrated marketing communications firm that connects earned, owned, shared, and paid channels, as it prepares brands for AI-driven search and discovery.
One of the campaigns we featured was our U.S. launch of Bellissima Hair Tools’ Diffon Supreme. We built brand trust in the curly-hair market through editorial storytelling, social media management, and community engagement. It sits alongside work we are proud of, including the Campaign with Aveda Arts to De-Segregate the Salon and our 2023 SABRE Award for Reputation Management.
What is PR Net’s Marcomms’ Most Influential?
Marcomms’ Most Influential is an international awards program from PR Net, founded by Lisa Smith. Now in its fourth year, it celebrates senior marketing and communications leaders, in-house and agency side, in any sector and any part of the world. Entrants must show clear leadership, innovation, and achievement.
The judging committee is made up of brand and communications leaders from Sephora, Marriott International, Mercedes-Benz High-Power Charging, Weber Shandwick, NYC Tourism + Conventions, Hachette Book Group, Ace Hotel, Mytheresa, Nicole Miller, Atlantis Paradise Island, and Each & Every. Last year’s honorees included executives from Walt Disney Studios, L’Oreal, Binance, Pernod Ricard, Free People, Dorchester Collection, and Douglas Elliman.
What this means for brands working with RED PR
Recognition is nice. What matters to our clients is how we work:
- Senior attention: you work directly with Julia and an experienced senior team, not a rotating cast.
- One connected strategy: PR, creators, social, events, paid, and GEO/SEO visibility are orchestrated together.
- A process that keeps moving: we adapt as media, audiences, and AI platforms change how people find brands.
- A global network: Julia is the current President of PR Boutiques International, which connects us with more than 30 independent agencies worldwide. As a member of The Board, we tap a bench of vetted fractional leaders in various disciplines to meet our clients full-service needs.
Want to see how we approach brand strategy, PR, and AI-ready visibility? Explore our services or meet the team.