GEO Decoded: Your Brand’s Essential Guide to AI-Powered Search
You already know search engines have transformed from simple link lists into sophisticated, conversational AI. The result: people are asking, not clicking, to get answers. And, to shop! The critical question for every PR and marketing leader: Is your brand's story...
The NYC Advantage: Why Top Beauty Brands Choose NYC PR Agencies
There’s a reason so many of beauty’s biggest stories start in New York City. From global publishing headquarters to trendsetting influencers and in-demand beauty editors, NYC is where the industry’s pulse beats fastest. For mid-sized and established beauty brands...
Navigating the Tariff Terrain
Tariffs x Beauty Industry — Easily One of Our Least Favorite Collabs of 2025 Experts predict that the recent tariffs could lead to an average price increase of 3-7% on imported beauty products in the coming months. As Cosmetics Business recently highlighted, beauty...
Earned Media is in Hospice
Earned Media is in Hospice There are 6.75 PR professionals for every 1 journalist in the U.S. In 2000, the ratio was 3:1. While media isn’t dying, earned media is. In Q1 2025, the media landscape took yet another hit with round after round of mass layoffs. ABC News...
Navigating the Current News Cycle re: DEI
In a climate where companies are publicly dismantling DEI initiatives, your brand's stance is no longer a footnote – it's a headline. This Forbes article includes a list of the major companies that have publicly rolled back DEI programs, Apple Shareholders Reject Ban...
On RED PR’s 2024 Successes: Brand launches, driving legislative changes & social media management
As 2024 draws to a close, we're reflecting on a year filled with exciting projects and significant achievements. Launching a Skincare and Wellness Startup @phoilex Recap of our Phoilex Sound Garden Press Launch Event in New York City. A heartfelt thank you to everyone...
RED PR Newsletter: On lessons from Taylor Swift, owning your own work & Substack
In this month’s Scarlet Newsletter, we’re diving into the new-ish world of Substack, a platform that's changing the way we consume content and how we get our news. No matter your topic of interest, there are Substacks to suit. Substack, in a nutshell, has become the...
On Judging From Our Couches, The Power Of Presentation & Networking Tips
Grab your espresso, PSL or matcha, and let’s dive in. The Elephant in the News As the fashion world celebrates new leadership i.e. Sarah Burton at Givenchy and Haider Ackermann at Tom Ford, the rest of the world is eagerly awaiting updates on America’s leadership...
Run Clubs, Brat Summer & Building A Base Of Loyal Brand Fans
With OOO vacation replies winding down, RED PR is happy to bring back our Scarlet NewsLetter. We’ll share valuable insights and tips that’ll help you improve your communications strategies. Our goal is to help you be more informed and less cheugy to your TikTok...
RED PR Wins the SABRE Award for Superior Achievement in Reputation Management
RED PR, on behalf of Aveda Arts & Sciences Institutes, is the winner of the 2023 North American SABRE Awards for Superior Achievement in Reputation Management. The SABRE Awards are one of the highest honors in the communications industry and receive over 2,000...
Artificial Intelligence Is Here to Stay & What It Means for Beauty, Fashion and Lifestyle PR
By: Samantha Gonda Like many parents, my father likes to share articles he finds that remind him of me. These can range from a new makeup product, a movie review, or any news on the media or public relations industry. Several weeks ago he shared an article with me...
Top 10 Festive Things To Do in NYC During the Holidays
Do some holiday shopping before checking out Bergdorf Goodman’s Holiday Window display. Get in a quick workout by figure skating at the Bank of America Winter Village. Witness the magic of the tree at Rockefeller Center. Curl up with a cup of thick hot chocolate from...
BELLISSIMA & BY NATURE SIGN WITH RED PR
RED PR is wrapping up 2022 with a bang after signing two new international clients. RED PR is now the US agency of record for Bellissima Hair Tools and By Nature Skincare. Bellissima Hair Tools is an Italian hair brand dedicated to providing high-end professional...
A Guide to Affiliate Marketing: Turning a Small Budget Into Big Profits
Affiliate marketing, which has existed for years, has recently become an essential tool for securing publicity. Any company with an e-commerce website needs to be on an affiliate platform to compete in today’s marketplace. From a PR standpoint, it’s necessary to even...
22 Fun Facts About RED PR
In Celebration of 22 Years of RED PR... RED PR was founded on September 15, 2000 in New York City. That makes RED PR a Virgo, known for being practical, sensible, loyal, and industrious. Julia launched RED before she was 30. By that time, she'd worked at CBS News,...
3 Proven Ways to Increase Brand Awareness Through TikTok
In our last blog post, A Simple and Useful Breakdown of Why You Should Be Investing in TikTok Marketing, we dove into the reasons why marketing on TikTok can provide a substantial ROI (given a well-thought-out strategy). Now, we’re going to get into the details of how...
Why You Should Be Investing in Marketing on TikTok in 2022-23
Six years ago TikTok launched, thus forever changing the lucrative and fast-paced game of social media marketing. While many were quick to laugh at the latest social platform, with over 3.5 billion downloads as of January 2021 and US users spending an average of 38...
Jules’ Rules: 5 Life Lesson’s from RED PR’s Founder
Age is a mindset. You’re only as old as you feel. Seek and experience wonder that blows your mind. Leave your comfort zones. Continue learning. Read. Explore. Ask questions. Curiosity didn't kill a cat; it keeps you young. (Caveat: There is truth to age-appropriate...