About RED PR
Brand Communications Led by Experience.
Public Relations Is the Engine. Visibility Is the Outcome.
Public relations is the discipline that creates credibility. Today, that credibility is reinforced across media, search engines, social platforms, creators, owned content, partnerships, and AI-driven discovery.
When those signals work together, visibility compounds. When they don’t, even great coverage loses impact.
RED PR practices public relations as brand communications — integrated, intelligent, and built for how brands are discovered today.
Julia Labaton
Founder & President
RED PR
Two decades of earned authority.
Julia Labaton is the founder and president of RED PR, a brand communications firm built on a simple belief: credibility drives growth. For over two decades, she has helped beauty, wellness, fashion, and lifestyle brands become more visible, more trusted, and more relevant — not through noise, but through clear strategy and sustained authority.
Her work includes the nationally recognized Desegregating the Salon campaign for Aveda Arts & Sciences Institutes, which generated over 8.5 billion impressions and helped influence policy around textured hair education. She also led a 17-year partnership with CND, guiding the brand from industry insider to global leader.
With early experience at Vogue and a foundation in corporate communications at Hill & Knowlton, Julia brings both editorial instinct and strategic discipline to every engagement. Today, she leads RED PR as a human-led, AI-powered firm helping brands build authority in a rapidly evolving visibility landscape.
Leadership
President / Founding Member,
PR Boutiques International
Affiliations
Founding Member,
The Board
Signature Campaign
8.5B+ impressions,
Desegregating the Salon
Leadership
President / Founding Member,
PR Boutiques International
Affiliations
Founding Member,
The Board
Signature Campaign
8.5B+ impressions,
Desegregating the Salon
Affiliations
Extended by a Network of Senior Expertise.
A curated collective of senior experts, assembled to solve modern challenges.
A global network of independent PR agencies, committed to senior-led client service.
PR Boutiques International (PRBI) is a global network of independent PR agencies committed to high standards of client service, collaboration, and expertise. The organization connects senior communications professionals across markets, enabling agencies to share knowledge, extend capabilities, and deliver more strategic, globally informed work.
A curated collective of senior experts, assembled to solve modern challenges.
A global network of independent PR agencies, committed to senior-led client service.
PR Boutiques International (PRBI) is a global network of independent PR agencies committed to high standards of client service, collaboration, and expertise. The organization connects senior communications professionals across markets, enabling agencies to share knowledge, extend capabilities, and deliver more strategic, globally informed work.
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