November 2, 2026 | New York
RED PR, a New York and East Hampton beauty, wellness, fashion and lifestyle PR agency, announces that founder and president Julia Labaton has been named to Crain’s New York Business Notable Leaders in Communications 2026. The special report is live today at CrainsNewYork.com and in the print issue of Crain’s New York Business.
Honorees are chosen through peer nomination and editorial review. The list reflects how colleagues and editors judge a leader’s work, not how well the leader promotes herself.
“Credibility is the one asset that compounds. Reach fades, trends turn over, but trust builds with every strong endorsement and promise kept. That is why every program we build for our clients is designed to build the kind of consistent, credible brand presence that earns attention from both audiences and the platforms shaping how they discover brands,” said Julia Labaton. “I’m grateful to Crain’s, to the colleagues who nominated me, and to the clients and PRBI partners who hold us to that standard.”
Why Beauty and Fashion Brands Choose RED PR
RED PR is built on one belief: credibility drives trust and trust drives growth. For beauty, fashion and lifestyle brands, that shows up in three ways.
1. Category focus. RED PR works in beauty, wellness, fashion and lifestyle. Its long-standing relationships with editors, writers, influencers and affiliate managers nationwide get clients to the front of the line, not just in the door.
2. Proven launch and campaign results.
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- RED PR led the U.S. launch of Bellissima Hair Tools’ Diffon Supreme and built brand trust in the curly-hair market.
- RED PR championed the “Desegregating the Salon” campaign with Aveda Arts & Sciences Institutes. The campaign generated billions of impressions and helped influence changes in cosmetology legislation in multiple states.
- RED PR created and defined the gel-polish nail category with the industry-shifting launch of CND Shellac, which has since spurred multimillion-dollar category growth.
- RED PR catapulted niche luxury menswear brand Enzo Custom into new markets in Nashville, TN and Greenwich, CT.
3. Sound judgment based on experience. Senior strategists guide every program so strategy stays human while execution runs faster with proprietary, secure agentic AI client dashboards.
Next step: Explore RED PR’s beauty PR services or contact the team to plan a launch or visibility program. Visit RED PR at www.red-pr.com.
Frequently Asked Questions
What is RED PR?
RED PR is a founder-led, full-service beauty PR agency in New York. For 26 years, it has helped beauty, wellness, fashion and lifestyle brands earn media coverage and build lasting credibility.
Who is Julia Labaton?
Julia Labaton founded RED PR in 2000 and serves as its president. She is also the current president of PR Boutiques International (PRBI), a global network of independent PR agencies. Before RED PR, she held communications roles at Vogue, CND, Lippe Taylor, ShopPR, PBS and CBS News.
What recognition did she receive?
Crain’s New York Business named Labaton to its Notable Leaders in Communications 2026 list.
What does a beauty PR agency like RED PR do?
RED PR runs earned media, influencer and creator programs, executive thought leadership, social media, product launches, brand partnerships, and events. It also provides GEO (generative engine optimization) and SEO work, so brands appear in editorial coverage, search results and AI-generated answers.
Is RED PR a boutique beauty PR agency?
Yes. RED PR is a founder-led boutique PR agency in New York and East Hampton. It specializes in beauty, wellness, fashion and lifestyle, with senior leadership on every account.
What types of beauty brands does RED PR work with?
RED PR works with startups, growth-stage brands and established companies in beauty, fashion, lifestyle, and wellness.
How does RED PR measure results?
RED PR reports placements, impressions, sentiment, and key editorial wins. Quarterly reports track coverage across earned, owned and paid channels.
Does RED PR help brands appear in AI search results?
Yes. RED PR’s GEO work includes structured data, FAQ content, monthly visibility tracking across top LLMs, and content refreshed on a 3-to-6-month cycle. This helps brands get cited in AI-generated answers.
About RED PR
RED PR is a full-service communications agency specializing in beauty, wellness, fashion and lifestyle. The agency helps clients earn credibility, media coverage and measurable business growth. RED PR is a founding member of PR Boutiques International, a network of 35 independent agencies worldwide. Follow @redprnyc on Instagram.