As 2024 draws to a close, we’re reflecting on a year filled with exciting projects and significant achievements.
Launching a Skincare and Wellness Startup
@phoilex Recap of our Phoilex Sound Garden Press Launch Event in New York City. A heartfelt thank you to everyone who joined usđź’š We eagerly anticipate bringing you transformative Releaf with our exclusive Phyto-Active Blend. Stay tuned for a new era of wellness🌱 #Phoilex #PhoilexFam #healthyskinfromwithin #tsw #sensitiveskin #eczemarelief #pressevent #influencer #influencerevent #wellnessjourney #psoriasis #psoriasisawareness #fyp ♬ original sound – Phoilex | Health & Wellness🌱
In July, RED PR was proud to launch Phoilex, a groundbreaking brand dedicated to providing steroid-free, clinically-proven, OTC relief for eczema and psoriasis sufferers. Our launch program included:
- Experiential press/influencer event with a top tier panel of experts: Creating awareness and earning credibilityÂ
- High-impact media relations: Securing coverage in top-tier publications like Women’s Health and Beauty Matter
- Influencer partnerships: Collaborating with influential voices in the wellness and eczema communities
- Engaging community events: Hosting in-person and virtual events to connect with the eczema and psoriasis community and experts
- Medical community outreach: Demonstrating at a dermatology conference and strategic sampling to dermatologists and key opinion leaders
Championing Inclusion in the Beauty Industry
RED PR is proud to partner with Aveda Arts & Sciences Institutes to amplify their impactful Desegregate the Salon campaign. This initiative advocates for mandatory textured hair education in cosmetology programs to create a more inclusive beauty industry. This campaign won several awards across both the beauty and PR industry in 2023 including the BeautyMatter NEXT Awards, PRSA’s Big Apple Awards, and the North American SABRE Awards.
In 2024, we continued to:
- Drive legislative change: Championed more state-level victories in Connecticut, Minnesota and California, ensuring that more cosmetology students receive the education needed to serve diverse clientele
- Amplify the message: Maintained a strong media presence with coverage in local broadcast as well as meaningful trade pieces and national consumer-facing press, reaching a wide audience of policymakers, industry leaders, and consumers
Social Media Management
We’ve been hard at work managing the social media platforms for Bellissima Hair Tools, a leading hot hair tool brand. Our efforts resulted in:
- Significant growth: A 66% increase in followers
- High engagement rates: Outperforming industry competitors
- Effective content creation: Developing engaging posts and stories that resonate with the target audience
Mastering the Power of AI
Throughout 2024, we’ve invested heavily in mastering transformative potential of AI tools and integrating them seamlessly into our workflows via:
- Optimize Content Creation: Crafting and editing imagery for pitches, socials, and decks with the use of AI tools has increased efficiency and allowed for a greater ROI on costly photoshoots
- Refine Influencer Targeting: Advanced AI algorithms help us identify the most impactful influencers for our brands’ individual niches and highly-specialized target audiences
- Measure & Analyze Results: AI tools have provided deeper insights into campaign performance both in the traditional media space and with influencer and affiliate programs
By embracing AI, we’re not only working smarter, but also staying ahead of the curve in this ever-evolving industry.
Looking Ahead to 2025
As we look to the future, we’re excited to continue delivering exceptional results for our clients. If you’re seeking a strategic communications partner to elevate your brand, please contact us at RED@RED-PR.com to learn more about our services or schedule a call at our Calendly Link.