Email is the leading form of communication in business. To make sure you are communicating effectively, being heard and getting things accomplished easily, here are 7 simple tips for writing better emails.
- Subject is CRUCIAL. Avoid one or two word subjects because they are not specific. The subject of the email needs to act as a headline and hints at what is in the body of the email. Pick words that set this email apart from the tons of other emails everyone receives.
- Change the subject when the message changes so people can sort and easily find what’s relevant.
- Always write the most important information at the beginning of the email. For example, state what the person you’re writing to is supposed to act on.
- Keep in mind what the reader needs to know, what the reader wants to know, and what the reader needs to do. Does the reader have sufficient information?
- Communicate with confidence. It’s not rude to be upfront about deadlines, needs, or other points – it’s BUSINESS.
- Format the content in order of most to least important information, and general to specific. Make a statement, then support it with facts.
- Begin most email messages with a 2-4 sentence intro paragraph that captures the essential points from the entire message. Capture the highlights because most of us scan email for efficiency.
RED PR is a boutique public relations firm in New York specializing in beauty, fashion and lifestyle. Contact us to help your company craft more effective communications.
