Reese, closing your eyes in your mugshot won’t make this PR crisis disappear!
A squeaky clean image was tainted this weekend when Reese Witherspoon engaged in a “Do you know who I am?” outburst that led to her subsequent arrest after a drunk driving incident with her husband. This obnoxious display of “diva” egotism reminded us of a few reputation golden rules that we relay to our clients (to keep them cool and composed 24/7):
1) The Golden Rule never fades. Always treat people the way you want to be treated. Earn your reputation by treating others well, not by getting on your high horse and making others feel small. Whether it’s the busboy, an enthusiastic fan, or the Pope, all humans deserve respect.
2) If you’re fortunate to be prominently covered in the press or hold a high position in your organization, do not allow it to go to your head by adopting a smug attitude. Being newsworthy or revered does not give a free ride for irresponsible or rude behavior.
3) Think before you act. Ms. Witherspoon and her husband took a selfish risk by driving drunk in the first place. If you can afford to travel by cab (or a 20-foot limo) after one too many drinks, opt for the safest option. In the same respect, avoid acting haphazardly in a public setting – always project your best self.
4) Learn patience. Sometimes people are going to throw some tough questions your way (or put you in less-than-ideal situations). Keep your cool and try some deep breaths to control frustration.
Reese Witherspoon has already issued an official apology, chalking up her inappropriate behavior to one-too-many drinks, but as we know, the internet never forgets. It will take more than a simple “sorry” to reclaim the throne as “America’s Sweetheart.”
