ROI in PR

Bill Gates once said, “If I was down to my last dollar, I would spend it on public relations.” From this statement, it is clear that even “Billionaire Bill” finds great value in public relations and would go as far as investing his very last dollar on the practice....

A Smile Goes a Long Way

From 7:30 – 9:30am there is a steady stream of suits and skirts racing in and out of the 72nd Street subway stop in Verdi Square. Passersby are clutching their coffees for dear life, weaving in and out of the traffic with heads down and eyes fixated on the cobblestone...
Ditch Diva Behavior (For Good)!

Ditch Diva Behavior (For Good)!

A squeaky clean image was tainted this weekend when Reese Witherspoon engaged in a “Do you know who I am?” outburst that led to her subsequent arrest after a drunk driving incident with her husband.  This obnoxious display of “diva” egotism reminded us of a few...
What’s Eating Anne Hathaway?

What’s Eating Anne Hathaway?

Anne Hathaway does not come off as genuine. From interviews in magazines to her teeth grinding Oscars acceptance speech, everything about Anne Hathaway feels forced and premeditated. We live in a culture where consumers judge everything in Hollywood to an achievable...