ROI in PR

Bill Gates once said, “If I was down to my last dollar, I would spend it on public relations.” From this statement, it is clear that even “Billionaire Bill” finds great value in public relations and would go as far as investing his very last dollar on the practice....

How to Run an Effective Meeting

Like death and taxes, meetings are inevitable. If you know how to run an effective meeting, it makes everyone’s work day much easier. Whether you lead a weekly interdepartmental meeting, schedule a project management meeting, or lead a brainstorming session, the...