Myth #1: You’ll be fetching coffee and making copies
I was surprised that by my second day at RED I was already researching projects and tracking media placements. I was working hard and fast and was eager to see some of my creative ideas included in presentations to clients. Working with a small firm gives an intern the chance to fully experience the PR industry by seeing exactly what it is your superiors are doing every minute of every day.
Myth #2: You won’t do any real work; it’s just a resume builder
A day as a RED intern begins with an assortment of research, send-outs and media monitoring. Tracking client media coverage is a large part of a RED intern’s job and is crucial to the account teams. Other responsibilities include helping to plan press events, writing blog posts (like this one) and participating in creative brainstorms.
Myth #3: You have to be the “yes (wo)man”
A common misconception about PR internships is that you are drowning in unnecessary work. This is far from true, and as an intern we are taught to work meticulously on a few projects. Everyone at RED understands that quality is more important than quantity.
Myth #4: The bigger the company, the more important the job
Applying for summer internships, I knew I wanted to work at a firm where I had the opportunity to interact with all levels of employees. Can every huge corporations’ interns say they got to throw around ideas with the President on a daily basis?
Myth #5: PR is just one big lavish party
Okay, maybe sometimes PR pros throw a few fun events, but hey, that just makes all the hard work worth it! RED attracts interns who are hardworking, eager, and motivated. And at RED PR, interns develop a professional, results-oriented perspective. Plus, we free senior executives to focus on the big picture. You know what they say – teamwork makes the dream work!
— Ellie (RED Spring ’15 intern)