Our goal in this space is to champion ideas we believe in, are fascinated by and to muse on topics ranging from beauty and fashion trends, industry events, marketing communications, big city living, and cultural happenings. We will also discuss PR news and trends, social media platforms and ideas that affect the PR community. Our mission isn’t to clutter but to curate, comment and cajole.

Among our team of PR professionals, we are: foodies, dog lovers, sun avoiders, sun lovers, travelers, music buffs, cookie bakers, avid readers, knitters, yogis, shoe collectors, Smurf-fans, pop-culture critics… and of course, we’re all beauty junkies.

In a few days, we celebrate our 12th anniversary. We don’t want to start this blog off on a bragging note, and we know there’s a fine line between confident and cocky, but do you mind if we toot our own horn for a quick second? RED is a boutique beauty, fashion and lifestyle PR firm located in the heart of the American fashion capital: New York City. Big doesn’t necessarily mean better, so don’t let our small size fool you! We create and execute successful publicity campaigns for major beauty brands like CND and Cricket, and we’ve won a number of awards for our services, including PRSA’s Big Apple Award and the Bulldog Reporter Awards. We believe in what we do and who we’re doing it for, and we work hard to be perceptive and inventive.

We invite you to come along on our cyber-ride as we navigate the blogosphere.

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