Oct 25, 2022 | Business Tips, Conversion, Marketing, Public Relations, RED PR News
Affiliate marketing, which has existed for years, has recently become an essential tool for securing publicity. Any company with an e-commerce website needs to be on an affiliate platform to compete in today’s marketplace. From a PR standpoint, it’s necessary to even...
Sep 15, 2022 | Public Relations, RED PR, RED PR News
In Celebration of 22 Years of RED PR… RED PR was founded on September 15, 2000 in New York City. That makes RED PR a Virgo, known for being practical, sensible, loyal, and industrious. Julia launched RED before she was 30. By that time, she’d worked at CBS...
Aug 22, 2022 | Marketing, Public Relations, RED PR, Social Media, TikTock
Six years ago TikTok launched, thus forever changing the lucrative and fast-paced game of social media marketing. While many were quick to laugh at the latest social platform, with over 3.5 billion downloads as of January 2021 and US users spending an average of 38...
Aug 18, 2017 | News, Public Relations
Our founder, Julia Labaton, was re-elected to the board of directors of PR Boutiques International. As an active member of PRBI for 10 years, Julia chairs the Marketing Committee where she leads the organization’s digital and social media marketing initiatives....
May 27, 2016 | Beauty, Business Tips, Career, Communications, Community, Connections, Public Relations, Relationships
As a longstanding member and committee chair of PR Boutiques International (PRBI) I make it a priority to attend the annual conference, held this year in San Francisco and hosted by Dave Richardson of Impress Labs. It’s one of the single most valuable parts of...
May 3, 2016 | Career, Gratitude, Public Relations, RED PR News
Everything I ever read or heard in college did nothing to prepare me for succeeding in the PR business. Does that sound dramatic? My textbooks grew my vocabulary and my professors ignited my awareness, however, much of which I learned about running a successful public...