In August, our clients Morgan Taylor and Gelish MINI premiered their Fall 2015 collection, Urban Cowgirl, to New York media at Paintbox Salon.

Morgan Haile, one of the namesakes of the lacquer brand, and Gelish educator Danielle Candido, mingled with 35 top beauty journalists as they received custom-designed manicures previewing some of Paintbox’s fall looks using the new colors. Chic western-inspired jewelry and accessories styled by Alexandra Dieck of Lexicon of Style made for beautiful post-mani Insta photos. Cacti cupcakes from BCake NY and refreshing mint iced tea served up in mason jars by an urban cowboy brought the theme to life. The best of all? The #GelishMiniHorse, actually a Shetland Pony named Chocolate Chip, greeted guests and posed for pictures. The event prompted a plethora of social media posts from both attendees and passersby, including NYC’s finest officers.

Check out this recap video we produced on it!

Urban Cowgirl Infographic ChocChipIMG_0578Insta 3 Julia Dinardo mani Michelle Ghafari style shotNailPro 1NailPro 3 shre, tanya, frap, and sergio Street activationCactus cupcakes



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