Nothing beats that feeling when your team works like mad for a year and WINS a major industry award. RED PR went home from the PRSA Big Apple Awards ceremony with a glistening trophy for our “This Curl is on Fire” campaign for the launch of Ouidad’s Curl Immersion collection. Based on deep category research, the campaign included an influencer program, curating a spokesperson panel of industry experts, press events, consumer activations and heavy sampling culminating with two products selling out at launch. Way to go, team!
Senior Account Executive Courtney Frappier accepted the award for Marketing Consumer Products in Beauty on the agency’s behalf. The ceremony was held at the Mandarin Oriental Hotel in New York City.