Happy New Year! RED PR is excited to kick off 2015 with a bigger client roster: introducing GROH® and IBX™.

  • GROH was created by Entia Biosciences after an unexpected discovery during clinical research proved too beneficial not to patent. Using Vitamin D and Ergothioneine, GROH’s innovative products work internally and topically to boost healthy skin, hair and scalp. GROH aims to fulfill nutritional needs that diet alone fails to provide.
  • IBX invented by nail industry veterans, it is a salon-only, pre-manicure nail strengthening and repairing treatment that penetrates inside the nail, rather than just laying on top.

“What’s compelling about GROH and IBX is that they each focus on beauty benefits from the inside out. Both brands invented formulations unlike anything else in their respective sectors of the market and they have powerful studies proving their results,” says RED PR president, Julia Labaton. Some of RED’s other clients include the Cricket Company, Fendi Fragrances, Morgan Taylor Lacquer, Gelish and Preciosa crystal.


RED PR is a full-service boutique communications firm representing beauty, fashion and lifestyle brands since 2000. Services include marketing communications, media relations, branding and event production. Founder Julia Labaton was recently named to PR News’ “2014 Top Women in PR” list. The agency is located in New York City and is a member of Public Relations Boutiques International.




Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!