Remember that data is forever. Whatever you write in an email exists for eternity. The repercussions can be severe: heads roll, reputations are ruined and trust and integrity are lost. So the fantasy that “it can’t happen to me” is just that. It can and does. For successful professional relationships, here are 10 tips of what NOT [...]

I applied for an internship at RED PR without the faintest idea what kind of work I would be doing. Despite having taken a college course in public relations, I couldn’t imagine what a typical publicist’s work day might look like. (I soon learned that this is because there is no “typical day” in PR.) [...]

 ”The quality of your life is the quality of your relationships.” Anthony Robbins Clients come to PR agencies for their skill, knowledge and contacts. We build our contacts by fostering strong relationships with the media, our clients, vendors and associates. In business, as in life, relationships stand on mutual respect, integrity and honesty. With that [...]