Case Study

ABOUT

PeaceKeeper is the first makeup company to donate all profits, after taxes, to women’s health and human rights issues

OBJECTIVE

To increase awareness of “look good, feel good” brand philosophy and makeup line

RED PR STRATEGY

Identify media opportunities and promote celebrity alliances such as Jane Fonda, Bonnie Raitt, Julia Ormond and Daryl Hannah to increase PeaceKeeper’s brand awareness and drive sales

RESULTS

Results InStyle, O Magazine, People StyleWatch, SELF, Live! With Kelly, The View and Women’s Wear Daily. PR efforts increased sales by 100% from 2005-2006 and again in 2006-2007