Case Study

ABOUT

About De Berardinis is a chic salon in the heart of Chelsea where father-son team Giancarlo and Adrian De Berardinis bring sophisticated Italian hair styling techniques to New York City

OBJECTIVE

To expand name recognition in the New York market place and develop a consistent consumer base

RED PR STRATEGY

Position De Berardinis as welcoming lounge-like destination salon via a sizzling launch party, consistent media exposure and dynamic partnerships

RESULTS

Within less than a year post-launch, public awareness and salon traffic increased due to strategic placement in major consumer and trade publications, including Allure, DailyCandy, Fitness, American Salon, Vogue and WWD