Case Study

ABOUT

Cricket is a hair tool company that caters to the needs of professional hair stylists

OBJECTIVE

To drive sales and increase consumer awareness of the Cricket Q-Zone Quiet Dryer

RED PR STRATEGY

Identify a respected spokesperson and execute a targeted media relations program to reach a broad audience without a tremendous financial investment

RESULTS

Vogue, Harper’ s Bazaar, Real Simple, Marie Claire, Women’ s Health,
People StyleWatch, Glamour.com