Case Study

ABOUT

Dr. Nick Ungaro has a chiropractic and alternative healthcare practice

OBJECTIVE

To establish Dr. Nick Ungaro as a expert in alternative healthcare, create awareness of Zerona Laser Treatment to increase and elevate caliber of patient base

RED PR STRATEGY

Develop brand positioning and build the PR toolbox: modernize brand with new name, logo and website. Facilitate brand consistency from office interior design to marketing materials. Media train Dr. Ungaro, produce marketing video content for site and media pitching. Target press outreach to women’s magazines, blogs and local TV and newspapers

RESULTS

Concise messaging and sharp stylization elevated business to attract affluent health and image-conscious New Yorkers; ABC News segment resulted in 25 new client appointments within 24 hours, coverage on AdviceSisters, Beauty212, Fashion Week Daily, Gotham