Case Study

ABOUT

3LAB® is a luxury skincare company specializing in anti-aging products

OBJECTIVE

To drive sales and increase brand awareness

RED PR STRATEGY

Focus on the new technology used for anti-aging serums. Media coach 3LAB®’s brand visionary and ingredient expert to act as spokesperson for the brand. Implement a targeted media relations campaign including press trips to the lab, deskside meetings and creative deliveries

RESULTS

Today Show, ABC News, Allure, Harper’s Bazaar, Vogue, Glamour, Vanity Fair, InStyle, Lucky, O Magazine, Redbook, Women’s Wear Daily and The New York Times