Headquartered in New York City, RED serves local, national and global clients. As a member of PR Boutiques International, we a have close network of 40 firms around the world to tap into for various client needs.

We become an extension of our clients’ marketing teams. By thoroughly understanding your company’s strategic objectives, we are able to focus on PR initiatives that will directly support your business. We start with brand strategy. We pride ourselves on 5-star service. What you get is dynamic, passionate, intelligent boutique agency collaboration with large agency capabilities. Senior-level talent is closely involved with each client.


Julia Labaton, President & Founder RED PR 

A communications strategist with 20 years of experience, Julia’s reputation in the lifestyle PR industry precedes her. She is known for intelligent counsel, creative strategies and award-winning results. Launching RED PR in 2000, it is one of America’s leading boutique beauty and lifestyle PR firms.

Julia leads the RED PR team on national and international campaigns with industry- defining brands. She works closely with each client to envision and define programs that meet corporate goals. Her clients benefit from her long-standing industry and media relationships. Julia’s work has been recognized through the numerous PR awards including prestigious PRSA Big Apples and Bulldog Reporter Awards.

She honed her expertise in communications, beauty and fashion through positions at Shop PR, Lippe Taylor Communications, Vogue Magazine, Hill & Knowlton, CBS News and WNET’s Bill Moyers. Julia holds a Bachelor of Arts in English and French from Mount Holyoke College. She sits on several non-profit PR committees and is a member of Cosmetic Executive Women and PR Boutiques International.


PR News’ Top Women in PR Awards

Hermes Creative Awards — Gold Winner

Bulldog Reporter Awards
(2010, 2011, 2012)

PR News Platinum Award Honorable Mention

PRSA Big Apple Awards
(2007, 2009, 2012)

Sabre Award Finalist

American Beauty Association Best Professional PR Campaign Awards
(2001, 2003, 2005)


Cosmetic Executive Women

Fashion Group International

Public Relations Society of America

Publicity Club of New York

Member of PR Boutiques International

594 BROADWAY · SUITE 612 · NEW YORK, NY · 10012 ·  TEL 212.431.8873