BEAUTY · FASHION · LIFESTYLE
Headquartered in New York City, RED serves local, national and global clients. As a member of PR Boutiques International, we have a close network of 40 firms around the world to tap into for in-market expertise and activations.
We are an extension of our clients’ marketing teams. By understanding your company’s strategic objectives, we focus on communication initiatives that directly support your business and tell your brand story. We pride ourselves on excellent service. You get a talented team of dynamic, passionate professionals. Senior executives work closely with each client.
Julia Labaton, President & Founder RED PR
A communications strategist with 20+ years of experience in beauty and lifestyle, Julia is known for intelligent counsel, creative strategies and award-winning results. Launching RED PR in 2000, it is one of America’s leading boutique beauty and lifestyle PR firms. The Observer has recognized RED PR as one of the top five beauty specialty firms every year since it started publishing the respected list in 2015.
Julia leads the RED team on national and international campaigns with industry- defining brands. She works closely with each client to envision and define programs that meet business goals. Her clients benefit from her long-standing industry and media relationships. Julia’s work has been recognized through the numerous PR awards including two PR News Top Women in PR Awards amd prestigious PRSA Big Apples and Bulldog Reporter Awards.
She honed her expertise in communications, beauty and fashion through positions at Shop PR, Lippe Taylor Communications, Vogue Magazine, Hill & Knowlton, CBS News and WNET’s Bill Moyers show. Julia has a Bachelor of Arts in English and French from Mount Holyoke College. She sits on several non-profit PR committees, is an active member of Cosmetic Executive Women and on the Board of Directors of PR Boutiques International.
RED PR believes in advocacy, honesty, expertise, independence, loyalty and fairness. We are committed to the Public Relations Society of America’s Code of Ethics — the industry standard for professional PR practitioners.
PR News’ Top Women in PR Awards
Observer Top Speciality PR Firms for Beauty (2015, 2016, 2017)
PR News Agency Elite Award (2016)
Hermes Creative Awards — Gold Winner
Bulldog Reporter Awards
(2010, 2011, 2012)
PR News Platinum Award Honorable Mention
PRSA Big Apple Awards
(2007, 2009, 2012, 2017)
Sabre Award Finalist
American Beauty Association Best Professional PR Campaign Awards
(2001, 2003, 2005)
Cosmetic Executive Women
Fashion Group International
Public Relations Society of America
Publicity Club of New York
Member of PR Boutiques International